Get started with your tour operator website
Step-by-step tools, templates, and tips to launch with confidence
Whether you’re going DIY or working with a developer, this toolkit gives you everything you need to plan, build, and launch a professional WordPress travel website — powered by LSX and Wetu.
What’s inside the toolkit?
The Tour Operator Toolkit includes step-by-step resources to help you plan, build, and launch your website with confidence — from content collection and SEO to testing and post-launch improvements.
Plan your site structure with guided checklists and templates
Collect and organise your content before building
Understand key SEO and launch best practices
Confidently manage updates, media, and blog content post-launch
Toolkit resources
Explore the full list of available toolkit guides in a Toolkit Google Drive folder.
Resource
Link
Status
Suggested order of use
Follow this roadmap for a smoother website build.
1. Start here:
2. Plan your website:
Prepare for launch:
- Pre & Post Launch Checklists
- Tour Operator Website Testing Guide
4. Improve SEO & structure:
- SEO Starter Checklist
- Content-First Design Primer
5. Organise media & drive:
- File Naming Guide
- Google Drive Setup Guide
- Image & Media Guide
Grow your site:
Need help?
We’re here if you need a hand or want a second set of eyes.
If you’re stuck or unsure what to do next, book a free 30-minute consult or reach out to our team. We’re here to help you succeed.